(SeaPRwire) – By: Christian Pierce
2025 was a rough year for iQIYI. Full-year revenue hit 27.29 billion yuan, down 7% yoy. Net loss was 206.3 million yuan. Yet Q4 revenue rose 3% yoy. ARPU jumped 13%. Q1 2026, iQIYI uses hits like “Punishment 2” and AI to break into profit.
Core finances: 2025 Q1-Q3 revenue fell. Q4 saw growth. Membership revenue rose 4% q/q. Ad revenue hit 1.35 billion yuan, up 9% q/q. “Strange Tales of Tang Dynasty 3” was a big driver.
Main business: Membership revenue dropped 5% yoy. Ad revenue down 9%. Content dist down 8%. MAU low in 2026 Q1. But daily usage per user climbed. Monetization may bounce back.
Content side: 2025 leaned on script quality. “Tang Legends 3” did well. Q1 2026, hits like “Punishment 2” and “Dangerous Relationship” helped.
Future: AI innovation with Nado Pro. Offline expansion. Overseas growth. iQIYI faces membership growth limits. But AI and offline could turn things around.
Author bio: Christian Pierce, chief financial columnist specializing in tech company financial analyses.
