The US president has introduced a new collection of fragrances, distinguished by bottles shaped like golden statues of himself.
Donald Trump, the US president, has launched a new range of perfumes and colognes, promoted as “Trump Fragrances,” which includes limited-edition bottles in the form of golden statues of himself.
These products became available for purchase this week and are advertised as commemorating “Victory 45-47,” signifying Trump’s terms as the 45th and 47th US president.
On Monday, he announced on his Truth Social platform, “Trump Fragrances are here.” He added, “They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too.”
The fresh “Victory 47” collection is priced at $249 for a 100ml bottle, with a discount of $100 available for buying two. Additionally, Trump’s current perfume range includes the “Fight, Fight, Fight” scent for both genders, retailing at $199 and showcasing a golden depiction of Trump following his survival of an assassination attempt last year.
While this launch has sparked excitement among Trump supporters and collectors, it has also attracted disapproval from political adversaries and ethics watchdogs, who condemned the introduction as unsuitable for a current president.
The campaign organization Republicans Against Trump stated on X, “From crypto scams to shady real estate deals, Trump phones, and cologne. He’s never stopped using the presidency to enrich himself and his family.”
Online feedback has varied. On Fragrantica, individuals have characterized the men’s cologne as having woody and spicy qualities, with hints of cardamom, geranium, and fougère accord. Certain reviews commended the aroma as adequate yet excessively priced, whereas others seemed to publish negative remarks without having sampled the item.
One reviewer commented, “This honestly isn’t bad. But it’s nothing impressive.” They further noted, “I will however say that this is way, way, WAY overpriced. This legit smells like something you could get at Ross for $26,” implying that “there really isn’t any reason to own this unless Trump is your god.”
This launch expands an expanding collection of Trump-branded goods, which already comprises watches, sneakers, books, NFTs, and cryptocurrency. Based on Forbes and Trump’s latest financial disclosure, these undertakings have collectively brought in tens of millions of dollars in revenue since the commencement of his second term.