Only 147 of the $100,000 diamond-encrusted models will be available
US presidential candidate Donald Trump has authorized the production of a limited-edition line of branded wristwatches, one of which makes a reference to the recent assassination attempt on his life in Butler, Pennsylvania.
The Republican candidate narrowly escaped death at the June 13 rally, as the would-be assassin took the life of an audience member and seriously injured two others before being subdued by the Secret Service.
The official Trump Watches website, which went live on Thursday, offers a “Fight, Fight, Fight” model, a name inspired by Trump’s words when he raised his fist right after the Butler shooting. The three color options are said to be limited runs of 1,000 pieces each, starting at $499 plus tax.
The other model, known as the Tourbillion, is crafted from 18-karat gold and adorned with 122 diamonds, with only 147 units available. It carries a retail price of $100,000.
Trump has also sold $100 silver coins featuring his likeness, a “God Bless the USA” Bible with a dedication by country singer Lee Greenwood for $60, gold high-top Trump sneakers for $399, and “Victory47” cologne and perfume for $99 a bottle.
All of these products appear to be merchandise licensed by a company called CIC Ventures LLC, which seems to have no connection to the Trump Organization, the Republican candidate’s real-estate business, which has been a target of New York prosecutors linked to the ruling Democrats.
Trump has a long history of licensing his image to branded products, from vodka to steaks, with varying levels of success.
In contrast, the iconic red ‘Make America Great Again’ baseball caps have been officially licensed merchandise for his presidential campaigns in 2016, 2020 and the current one. Purchases of authentic MAGA hats are considered political contributions and are tracked by the Federal Election Commission.
Accused by his critics of entering politics for personal gain, Trump famously donated his entire presidential salary from 2017 to 2021, and his net worth actually decreased while he was in office.