Winning the Super Bowl not only brings glory but also grants players access to some of the most exquisite bling in the world.
In certain aspects, a Super Bowl ring holds more prestige than the Lombardi Trophy. It’s notably more enduring since players aren’t required to return it after a year. What makes them distinctive, however, is their one-of-a-kind character.
Super Bowl rings from different years are never identical. Some are adorned with diamonds and ostentatious, while others are understated. And, generally speaking, almost nobody is aware of their cost.
The precise cost of producing a Super Bowl ring is a secret the league opts not to disclose. However, there are indications that costs have risen as the rings have become more elaborate.
Who gets a Super Bowl ring?
It’s not only players and coaches! Team owners have the discretion to present a Super Bowl ring to whomever they desire, which frequently includes cheerleaders and even janitors. And in 2020, established regulations to ensure that practice squad players also received a ring, although these can be of a ‘lower value’ if team owners so choose.
How much does it cost to make a Super Bowl ring?
The price of a Super Bowl ring fluctuates greatly. Although the league doesn’t provide a specific number, some reports have placed the cost of a set of team rings at around $5 million. And the more elaborate the owners want them to be, the higher the price. In 2015, the New England Patriots gave players a ring with 205 diamonds, which cost $5.475 million, approximately $36,500 per ring (). Only a portion of that cost is covered by the NFL—roughly between $5,000 and $7,000 per ring. The team owners cover the rest.
How much is a Super Bowl ring worth?
Clearly, this varies depending on the year, but in rare cases when former players put their rings up for auction, the prices skyrocket, often exceeding $100,000. Rick Harrison, star of the reality TV show and co-owner of the World Famous Gold & Silver Pawn Shop in Las Vegas, told Money that if it’s Tom Brady’s ring, it could be worth more than $250,000. Patriots owner Robert Kraft once sold his Super Bowl LI ring for charity, with the winning bidder paying over $1 million.
Does the losing team get a Super Bowl ring?
Similar to how players on the losing Super Bowl team get a substantial financial bonus for participating in the Big Game, they also end up with some jewelry of their own, though it’s somewhat less prestigious. Those players are given a conference championship ring, which might be a bit less flashy, but they’re still impressive.
Who makes the Super Bowl rings?
Most of the time, it’s Jostens. The jeweler, more well-known for its high school and college ring business, has , including the very first one, which was designed by Vince Lombardi himself. Other rings have been made by Balfour and Tiffany’s.
A version of this story was published on on February 11, 2024.
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