MANILA, Philippines, December 25, 2025 — Recently, the global new-generation comprehensive social entertainment platform WePlay announced a partnership with renowned Filipino animation creator REEOkun Animation to launch a special holiday collaboration event. Centered around the goal of “celebrating Christmas and the New Year with players,” this collaboration blends the Philippines’ most iconic Pinoy Animation culture with WePlay’s diverse social entertainment features. This initiative seeks to offer young Filipino users interactive experiences that are more festive and brimming with local character.
Three Key Collaborative Activities Unveiled to Boost Platform Engagement
Per details shared by WePlay, this collaboration includes three core components:
- Top-up Promotion: In celebration of Christmas and the New Year, WePlay is providing exclusive holiday top-up discounts for the Philippines region.
- REEOkun-Themed Packages: Festive REEOkun animation-themed packages are now on offer.
- Collaborative Virtual Gifts: Several joint holiday virtual gifts have been introduced, fusing REEOkun Animation character designs, festive motifs, and imaginative Pinoy cultural touches.
Impressive Philippine Market Performance with Substantial Growth in Key Metrics
Since its launch in the Philippine market, this collaboration event with REEOkun Animation has yielded remarkable outcomes:
Downloads in the Philippines rose by 30%, external social media reach expanded by 25%, and in-app user engagement jumped by 50% year-over-year.
REEOkun Animation’s strong fan following and local cultural impact have greatly enhanced WePlay’s visibility and popularity among young Filipino audiences, establishing a firm base for the platform’s ongoing growth in the Southeast Asian market.
WePlay Expands Its Global IP Collaboration Network Further
WePlay is operated by WeJoy, headquartered in Singapore, and positioned as an all-in-one social entertainment app designed for young people globally. It integrates multiple features including gaming, voice interaction, and multimedia entertainment. Guided by its mission: “Bring joy and friends to young people around the world” and vision: “Bring people together through games, lead the trend of global online social entertainment,” the platform is committed to building an interactive social ecosystem that is culturally rich and innovative.
The company noted that WePlay will continue to grow its partnerships with leading global content IPs, creators, and brands moving forward. Via culturally relevant initiatives, it intends to craft entertainment experiences that resonate more with the younger generation and offer global users a wider range of locally adapted online social content.
Contact:
Website:
Photos supporting this announcement can be accessed at
