SINGAPORE, January 20, 2026 — LALIGA has formed a new partnership with WEEX, designating the platform as the official regional partner of LALIGA in Taiwan and Hong Kong. This agreement brings WEEX into LALIGA’s network of regional collaborators and paves the way for new methods of engaging both fans and traders during the season.
Andrew Weiner, COO of WEEX, remarked:
“Our partnership with LALIGA is the result of shared values. ‘The Power of Our Futbol’ is a perfect mirror of The Power of Our Crypto Community.
LALIGA, similar to the crypto space, is a home to the greatest talents of the past, present, and future – the players, the traders… the creators, and those who build and innovate.
We are looking forward to providing unforgettable experiences for both audiences to support this excellent partnership.”
WEEX x LALIGA — Through its Official Regional Partnership with LALIGA in Taiwan and Hong Kong — one of the world’s most influential and globally recognized football leagues — WEEX, a leading global crypto exchange serving more than 6.2 million users, intends to integrate digital asset trading into mainstream cultural experiences in sports, entertainment, and lifestyle, attracting a broader global user base. By reducing the barriers to adoption and emphasizing long-term user growth, WEEX utilizes LALIGA’s global sporting influence and deeply ingrained fan culture to promote localized engagement in key markets. It creates culturally relevant and emotionally impactful brand experiences through regional campaigns, fan interactions, and community-driven initiatives. Whether on the football field or in the market, WEEX encourages participants to fully dedicate themselves, compete with a purpose, and embrace both the excitement and challenges of the journey — the joy of competition is as significant as victory.
WEEX’s partnership with LALIGA aims to establish global authority, sustainable brand equity, and in-depth regional engagement through a long-term strategic cooperation that goes well beyond simple brand exposure. Based on the shared belief that true success comes from full dedication — not only to winning but also to the joy and challenges of competition itself — this partnership leverages LALIGA’s unparalleled reach and enthusiastic fan communities to integrate WEEX into moments that draw the most attention, including match-day content, offline activities, and localized initiatives. In this way, WEEX strengthens its position as a professional, security-oriented, and innovation-driven trading platform capable of performing under real market pressure. At the same time, it transforms elite sporting influence into culturally resonant and future – oriented financial narratives, converting global recognition into local market leadership and expanding LALIGA’s digital and financial ecosystem to new audiences around the world.
Jorge de la Vega, Managing Director of LALIGA, commented on this alliance: “This partnership with WEEX reinforces LALIGA’s strategy of collaborating with global brands that share our commitment to innovation and connecting with new audiences. The agreement enables us to continue exploring emerging markets from a responsible and forward – thinking perspective, leveraging the strength of our ecosystem and LALIGA’s unique ability to deliver relevant, high – impact experiences on an international scale.”
About WEEX & LALIGA
Founded in 2018, WEEX enables over 6.2 million users in more than 150 countries to engage in secure, liquid, and user – friendly crypto trading. With over 2,000 trading pairs and up to 400× futures leverage, WEEX offers a professional – level experience for every trader.
LALIGA is the world’s largest football ecosystem. It is a private sports association composed of 20 football clubs/SADs in LALIGA EA SPORTS and 22 in LALIGA HYPERMOTION, and is responsible for organizing professional and national football competitions. It has over 240 million followers on global social networks, across 16 platforms and in 20 different languages; and has the most extensive international network among sports properties, through which it has a presence in 41 countries and 11 offices, with its headquarters in Madrid (Spain). The association is socially active through its Foundation and is the world’s first professional football league to have a competition for players with intellectual disabilities: LALIGA GENUINE
Media Contact:
Ruth Ai
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