SHENZHEN, China, Sept. 29, 2025 — Vijim Technology revealed in June 2025 that its premier brand, Ulanzi, secured the top global position by sales volume in photography accessories for 2024, according to a Frost & Sullivan study finalized in June 2025. This accomplishment signifies a major achievement for Chinese innovation within the international photography accessories sector and validates Vijim Technology’s enduring strategy and collaborative user development model in a highly competitive market.
Vijim achieved this recognition by concentrating on value creation, innovation driven by research and development, and brand building—elements that now form the foundation of its multi-brand approach and long-term worldwide growth.
Transitioning from Price-Driven Volume to Product-Led, Process-Driven Growth: Emphasizing Value Over Price
- Initially, Vijim pursued growth through narrow profit margins and promotional subsidies, yielding temporary gains that proved unsustainable. The company subsequently shifted towards profitable growth and operational rigor, establishing a robust, process-oriented management framework. Key initiatives implemented included: Creating a dedicated Process Management Department and fully adopting the IPD (Integrated Product Development) system;
- Integrating waste reduction as a fundamental cultural principle across all departmental functions.
By 2024, Vijim successfully maintained rapid product iteration while realizing approximately RMB 20 million in annual cost savings. The company’s ability to launch compatible accessories within 1–2 weeks of new photography device releases has solidified its reputation among distributors as one of the fastest-responding brands in its category.
- Transforming User Co-Creation into Consistent Innovation: While process excellence represents Vijim Technology’s “internal strength,” its “external strength” is rooted in its user-centric operational paradigm. The company has established a comprehensive feedback loop for user co-creation, supported by three main components:
- Dedicated user research: A specialized unit continually analyzes feedback from social media and e-commerce platforms to extract actionable insights.
- Structured product reviews: Annual evaluations of the Top 10 Successful/Failed Products formalize learning and help prevent recurring errors.
Collectively, these practices are interconnected, forming the core of Vijim’s user-centered design (UCD) co-creation approach. This model offers a clearer path for product decisions and has enabled the brand to scale more efficiently with fewer missteps, thus fostering a lasting competitive advantage. Notable innovations stemming from this include:
This methodology has resulted in several significant innovations:
- The Claw Quick-Release System, developed over a year in collaboration with creators on Bilibili, which significantly shortens gear-switching time for solo creators and helped establish a new quick-release subcategory;
The Gear Tree, co-created with professional filmmakers, providing a modular mounting solution specifically designed for small studio workflows.
Global Reach with Local Focus: A Multi-Brand, Multi-Language Strategy
Vijim Technology pursued international expansion proactively, distinguishing itself from many competitors who still regarded overseas sales as mere export transactions. Rather than implementing a universal strategy, the company cultivated multi-platform, multi-language presences and established localized teams in key markets to enhance engagement and operational efficiency.
Currently, Vijim operates social media channels in over a dozen languages—including Japanese, Russian, and Arabic—attracting audiences ranging from tens of thousands to hundreds of thousands of followers.
Product development is specifically tailored to authentic local demand. For instance, in Africa, Vijim prioritizes professional lighting solutions over an exclusive focus on livestreaming accessories.
The company’s multi-brand strategy continues to evolve:
- Ulanzi caters to independent content creators with user-driven innovations; FALCAM specializes in original design and patent-backed differentiation, addressing a broader spectrum of professional users.
About Vijim Technology
Shenzhen Vijim Technology Co., Ltd., based in Shenzhen, is the parent company of Ulanzi and FALCAM. With ten years of experience, the company excels in R&D, design, and sales of photography accessories, offering complete solutions for creators across all skill levels and diverse applications.
In June 2025, Frost & Sullivan recognized Ulanzi as the No. 1 brand worldwide by sales volume in photography accessories for 2024. As a privately held entity, Vijim Technology does not publicly release financial information.
Source note: Based on Frost & Sullivan’s research into the global photography-accessories market; rankings are derived from 2024 global sales volumes across all distribution channels. The study was concluded in June 2025.
Contact: Jocelyn Liao, PR@ulanzi.cn
