Pioneering the Future of AI – Orchestrated, Human – Led Business Transformation
JAKARTA, Indonesia, Dec. 10, 2025 — A leader in digital business services officially launched today at its Jakarta site in RDTX Square, marking a significant milestone in the company’s ongoing transformation journey. The launch demonstrated how human expertise and artificial intelligence (AI) come together to redefine operational excellence and improve the customer experience across different industries.
The event gathered more than 50 leaders from various sectors, along with strategic partners and technology experts. This gathering emphasized TP in Indonesia’s commitment to investing in transformative technologies that can bring about measurable business results for clients in the banking, fintech, telecommunications, retail, and digital industries.
Investing in Intelligence That Empowers
TP.ai FAB represents TP in Indonesia’s end – to – end AI orchestration ecosystem. This advanced platform combines analytics, generative AI, predictive modeling, automation, and human insights to enhance speed, quality, and customer satisfaction in large – scale operations.
The key capabilities shown during the launch included real – time sentiment analysis and intent prediction, next – best – action suggestions for telesales and collections, generative AI for knowledge and quality management, and automated workflows that boost accuracy and responsiveness. The platform’s “human – in – the – loop” AI framework ensures that all applications maintain compliance, transparency, and ethical supervision.
This initiative reflects TP’s strategic investment in building the future of intelligent operations, where autonomous AI, expert talent, and intelligent tools are integrated into horizontal and vertical – specific solutions that yield real business outcomes. Whether through fully automated, hybrid, or human – led models, TP.ai FAB speeds up AI adoption and enables smarter, more adaptable large – scale operations. This includes helping businesses anticipate customer needs, increase conversion rates, optimize billing efficiency, and develop more accurate and effective future business strategies.
Insight From Industry Leaders
The launch also had a panel discussion with industry experts, including Setiaji from the Indonesian Ministry of Health, Eri Budiono from Bank Neo Commerce, Radhi Juniantino from Grab Indonesia, Aziz Alfan Rezani from L’Oréal Indonesia, and Michael Wullur, CEO of TP in Indonesia.
The discussion focused on the crucial role of AI in providing more personalized customer experiences and accelerating Indonesia’s digital transformation. The panelists agreed that predictive technologies like TP.ai FAB will play a vital role in promoting operational excellence, responsible data usage, and the ethical implementation of AI for both private companies and public institutions.
Leading the Next Frontier of AI Innovation
The launch of TP.ai FAB is a step towards advancing Indonesia from a technology adopter to a technology innovator, setting new standards for intelligent, ethical, and human – centered solutions in the region. By developing an AI orchestration platform, the company shows its continuous commitment to pushing the boundaries of innovation, ensuring that each solution it offers remains flexible, ethical, and tailored to the needs of both individuals and businesses.
For TP, this investment is more than just deploying an advanced AI capability. It shows a strategic evolution in how the company creates value for its global clients. Through TP.ai FAB, TP continues to strengthen its global reputation as a reliable partner in helping organizations scale intelligently, provide human – centered services, and achieve data – driven results.
Michael Wullur, CEO of , said, “Our clients are looking for partners who can grow with them, innovate responsibly, and deliver measurable results. TP.ai FAB embodies that commitment—it helps organizations unlock new value, make their operations future – proof, and stay competitive in an increasingly digital economy.”
ABOUT TP IN INDONESIA
Teleperformance in Indonesia is part of the , a global leader in digital business services that always tries to combine the best of advanced technology with human empathy to offer better customer care that is simpler, faster, and safer for the world’s biggest brands and their customers. The Group’s comprehensive, AI – powered service portfolio covers from front – office customer care to back – office functions, including operations consulting and high – value digital transformation services. It also provides a variety of specialized services such as collections, interpreting and localization, visa and consular services, and recruitment process outsourcing services. The teams of multilingual, motivated, and passionate experts and advisors, spread across nearly 100 countries, along with the Group’s local presence, enable it to have a positive impact on supporting communities, clients, and the environment.
In Indonesia, TP has been operating since 2003, with its headquarters at RDTX Square, Jakarta, and additional offices at Jogja City Mall and Sleman City Hall (Yogyakarta), Solo Grand Mall (Surakarta), and the Multilingual Hub at Lippo Mall Kuta (Bali). More than 7,800 employees work in these four cities, making TP a trusted partner in driving digital business transformation in Indonesia. For more information, visit: www.teleperformance.com
MEDIA CONTACT:
Irma Roosmala Dewi
Corporate Communication – TP Indonesia
TPid.communication@teleperformance.com

