GEORGE TOWN, Cayman Islands, Feb. 04, 2026 — The award-winning global cryptocurrency exchange Toobit and LALIGA (Spanish Football League) have successfully wrapped up a joint press conference today, zeroing in on the shared alignment that is fueling their new partnership in the Middle East and North Africa (MENA) region.
This event comes after the recent announcement that named Toobit as the Official Regional Partner of LALIGA in MENA. Under the common slogan “Play on a bigger stage,” both entities outlined a strategic roadmap aimed at linking the passion of world-class football with the security of the digital asset economy during the 2025/2026 season.
For Toobit, the partnership is a natural progression of its brand identity. LALIGA embodies the pinnacle of global football prestige, and professional sports bear striking resemblances to the trading world: both demand strategic vision, rapid decision-making under pressure, and an unrelenting drive for excellence. Given that many traders are already passionate football fans, the partnership bridges two worlds that thrive on adrenaline and measurable outcomes.
“People frequently inquire about the commonalities between a crypto exchange and a world-class football league,” stated Kelly, Co-Founder and Chief Operating Officer of Toobit. “To us, the answer lies in the values we share. Success materializes when a profound grasp of the environment enables confident action, be it a player reading the field or a trader analyzing a market trend. By teaming up with LALIGA, we are inviting everyone to ‘Play on a bigger stage,’ where the fan’s passion intersects with the trader’s ambition.”
Maite Ventura, Managing Director for MENA & South Asia, further stated: “Our goal is to bring the excitement of LALIGA closer to fans throughout the MENA region via engaging and rewarding experiences. This collaboration with Toobit mirrors our shared conviction in the potency of technology and a fan-focused approach to forge deeper, more immersive connections with the millions of fans who support LALIGA.”
The conference ended with a look at the 2025/2026 season roadmap, which encompasses: The $2 million fan initiative: A $2 million rewards pool featuring the Super Match Carnival and Elite Championship, offering traders tiered bonuses, 150% cashback, and exclusive mystery boxes. Ambassador activations: Upcoming events showcasing LALIGA legends at significant regional milestones. Beyond the pitch: Localized initiatives equipping fans with the means to securely navigate the digital economy while engaging with their beloved clubs. Experiential rewards: VIP Matchday Experiences comprising all-expenses-paid trips to Spain for live matches, along with giveaways of signed jerseys and limited-edition memorabilia.
The partnership occurs during a period of rapid transformation in the region. The MENA sports market is expected to expand at an annual rate of 8.7%, surpassing the global average of 3.3%. MENA is also leading the world in stablecoin utilization, with these assets making up over 52% of regional transaction activity.
About Toobit
Toobit is where the future of crypto trading unfolds—an award-winning cryptocurrency derivatives exchange crafted for those who excel at exploring new frontiers. Boasting deep liquidity and state-of-the-art technology, Toobit offers traders across the globe the tools to navigate the digital asset markets through a fair, secure, and transparent experience. As the Official Regional Partner of LALIGA, Toobit grants traders the chance to “Play on a bigger stage” and uncover what lies ahead.
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About LALIGA
LALIGA is the world’s largest football ecosystem. It is a private sports association consisting of the 20 public limited sports companies (SADs) and clubs of LALIGA EA SPORTS and the 22 of LALIGA HYPERMOTION, and is in charge of organizing professional football competitions in Spain. LALIGA has over 268 million followers worldwide across social networks, on 16 platforms, and in 20 different languages. With its headquarters in Madrid (Spain), it has the most extensive international network of any sports entity and is present in 35 countries through 8 offices. The organization conducts its social work through its foundation FUNDACIÓN LALIGA and was the world’s first professional football league to establish a league for intellectually disabled footballers: LALIGA GENUINE Moeve.
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