SHENYANG, China, Dec. 29, 2025 — On December 28, the launch ceremony of the 2025 – 2026 “Winter Snow, Warm Sunshine – Meet in Shenyang” Ice and Snow Carnival Series & the 3rd Snow Football Village Super League was held at Daomeng Town in Shenbei New District, Shenyang city, China. Lyu Zhicheng, Deputy Secretary of the CPC Shenyang Municipal Committee and Mayor of Shenyang, attended and announced the opening.
In the winter of Shenyang, ice-and-snow consumption and winter sports are booming. Taking the opportunity to prepare for the 15th National Winter Games, Shenyang is constructing a complete industrial chain covering ice-and-snow tourism, winter sports, ice-snow culture, and winter sports equipment. This endeavor continuously enriches the supply of winter projects and services, thus accelerating the development of the ice-and-snow economy as a new growth engine. This event was hosted by the Shenyang Municipal People’s Government and jointly organized by the Publicity Department of the CPC Shenyang Municipal Committee, the Shenyang Municipal Bureau of Culture, Tourism, Radio and Television, the Shenyang Bureau of Sports, the People’s Government of Shenbei New District, and the Shenyang Culture, Sports and Tourism Industry Development Group Co., Ltd.
The launch of this event not only marks the thrilling start of Shenyang’s ice-and-snow tourism season this winter but also indicates the official commencement of a high-quality, innovative event integrating culture, tourism, sports, and commerce. For the 2025 – 2026 ice-and-snow season, Shenyang will use “Winter Snow, Warm Sunshine – Meet in Shenyang” as its theme, coordinate cultural and tourism resources across the city, and launch nearly 300 cultural, tourism, sports, and commercial activities centered on “snow fun & hot springs, theater performances & art exhibitions, and New Year folk customs”. The city sincerely presents six exquisite name cards – Ice and Snow, Culture, Warmth, Integration, Folk Customs, and Heartwarming Hospitality – to create a delightful carnival that combines tradition with modern creativity. With ice and sports at its core, Shenbei New District is launching the 3rd Snow Football Village Super League, innovatively integrating multiple models such as “football + ice and snow + hot springs + intangible cultural heritage + performances + marketplaces”. The event has attracted over 100 teams from various districts of Shenyang, cities within the Shenyang Metropolitan Circle, and other provinces, creating a new winter cultural tourism IP.
During the event, the attending leaders and guests visited the Daomeng Space Ice and Snow Market and the Ice and Snow World. A 400-meter-long snow slide has been put into operation, accompanied by 40 ice-and-snow activities, regular fireworks shows, and a variety of special offerings, including local delicacies, medicinal cuisine, and warm beverages. Visitors moved between snowy landscapes and amusement activities, full of the liveliness and joy of winter, vividly demonstrating the strength and vitality of Shenyang’s ice-and-snow economy.
Source: Publicity Department of the CPC Shenyang Municipal Committee
CONTACT: Contact person: Ms. Liu, Tel: 86-10-63074558
