WUHU, China, Dec. 19, 2025 — On December 16, SOUEAST hosted a grand launch event at Centro Parque in Santiago, Chile. Three models—the S06, S06DM, and S07—made their simultaneous debut, fully addressing a range of market needs from young, individualistic consumers to family-focused practicality seekers. The event drew more than 150 local media representatives, dealers, and opinion leaders.
In 2024, SOUEAST completed a full-scale renewal, aligning with its brand promise of “EASE YOUR LIFE” to deliver a hassle-free urban mobility experience to users worldwide. To date, the brand has entered over 40 countries and regions, with more than 300 sales networks established globally. In the Latin American market, SOUEAST has a presence in multiple nations including Peru and the Dominican Republic, building a stable user base and solid reputation.
The three models launched in Chile have distinct positioning and are customized to local mobility requirements: The S06, an Urban Stylish SUV, targets young demographics, embodying trendy individuality through its open “tiger-roar” front fascia and LED through-type sequential taillights—perfectly matching the aesthetic tastes of urban youth; The S06DM, a hybrid variant, strikes a balance between energy efficiency and practicality, with its hybrid system optimizing power output and energy consumption to suit daily commutes and short-distance self-driving; The S07, an Urban Intelligent SUV, caters to family users, with flexible space that accommodates multiple scenarios like commuting and self-driving. All models have undergone specific local calibration and are equipped with a 540° panoramic imaging system to ensure driving safety. Currently, SOUEAST has set up 34 service outlets across Chile’s major regions, providing end-to-end support covering pre-sales consultation, vehicle purchase, and after-sales service.
This launch not only expands SOUEAST’s global footprint but also achieves targeted network expansion in the Latin American market, enhancing the brand’s penetration in the region. It is expected that SOUEAST’s new models, which fully meet Chilean users’ needs, will inject fresh vitality into the Chilean automotive market and emerge as a preferred brand for local mobility solutions.
Company：Fujian Soueast Automobile Sales Co., Ltd
Contact Person: Weitong Liu
Email: business@soueast-motor.com
Website: https://www.soueast-motor.com
Telephone: +86 15395367939
City：Wuhu
