RIYADH, Saudi Arabia, Jan. 06, 2026 — SOUEAST made its debut at the recent Riyadh Motor Show, drawing considerable attention with its flagship S Series models. Beyond showcasing a comprehensive product lineup tailored for the region, SOUEAST underscored its long-term commitment to Saudi Arabia and the wider Middle East. The company also announced enhancements to its Saudi localization strategy and plans for a mega spare parts center, further solidifying its reputation as a reliable global automotive partner.
Guided by its “In Saudi, For Saudi” principle, SOUEAST is advancing its localization strategy to capitalize on expanding market opportunities. The brand intends to establish 35 sales and service outlets across major Saudi cities within the next three years. Through partnerships with leading local players, SOUEAST has already developed a robust sales and after-sales network in key regions, providing a seamless, efficient, and reliable experience. At the Riyadh Motor Show, SOUEAST featured the S09, S07, and S06 DM as core models comprehensively adapted for the Saudi market.
Furthermore, SOUEAST’s fully operational mega spare parts center serves as a strategic hub for the Middle East, ensuring localized after-sales support with over 20,000 stocked parts, more than 98% availability, and 100% core component coverage. This high-standard facility exemplifies SOUEAST’s enduring commitment and service-first philosophy, reinforcing customer trust through tangible capabilities.
Expanding its reach beyond Saudi Arabia, SOUEAST has built an extensive market network, securing distribution partnerships in key countries, including the United Arab Emirates, Iraq, Egypt, and Kuwait, complemented by numerous high-standard service outlets and its flagship showroom in Dubai. This growing presence positions the brand as an emerging benchmark for automotive excellence in the region.
The head of SOUEAST Motor’s international business commented: “Customer trust forms the foundation of SOUEAST Motor’s worldwide growth. Since our entry into Saudi Arabia, we have adopted a strategy of ‘product adaptation and service localization’ — providing vehicles designed for regional requirements and enhancing the customer experience via local R&D facilities, a regional parts center, and a dependable after-sales system.”
During the show, SOUEAST finalized initial agreements with several Saudi dealerships. Moving forward, the brand intends to strengthen its foothold by broadening its sales and service networks, aiming to become one of the most reliable automotive brands in the Middle East.
Company: Fujian Soueast Automobile Sales Co., Ltd
Contact Person: Weitong Liu
Email: business@soueast-motor.com
Website: https://www.soueast-motor.com
Telephone: +86 15395367939
City: Wuhu
