Photo Courtesy of Deon Retief
STUTTGART, Germany, Nov. 03, 2025 – The company commemorates two decades of engineering bicycles that serve riders and communities worldwide. This family-owned enterprise now operates across 49 countries, boasting an annual growth rate of 45 percent.
Founder Deon Retief established the Stuttgart-based manufacturer on principles that deviate from typical industry norms. Instead of allocating funds to sponsoring professional riders and participating in trade show exhibitions, Silverback directs its resources straight into enhancing product quality and supporting social initiatives.
“Our emphasis is on People & Purpose, rather than Profit,” stated Retief. “Our objective is to contribute positively and demonstrate compassion for humanity through the creation of aesthetically pleasing, functional, and readily available bicycles.”
This philosophy has yielded tangible outcomes for the company. Silverback has supplied food and shelter to 3,554 individuals, and this commitment expands monthly.
Moreover, the company has attained a global design and innovation award, developed patented pending technology, and received a highly prestigious German brand award.
The company earned accolades for design and innovation, alongside international brand recognition for pioneering designs such as its asymmetric frame design and frame flexstay technology, accomplishments derived from reallocated marketing budgets. Its Signo-Technica model launched mixed wheel sizes years before rival companies acknowledged their benefit. The Starke electric bicycle was notable for being the first to incorporate USB-C charging, a feature later adopted by other manufacturers, securing its place among the 100 Best Bikes of All Time.
Silverback caters to markets across Europe, the Middle East, Australia, New Zealand, and Africa via strategic collaborations. The company’s customization initiative allows clients to choose colors, components, and configurations at competitive price points.
The company embraced an environmentally friendly design approach, implementing more sustainable processes in its operations and product applications, for instance, employing water-based paints and laser decal technology, and eliminating detrimental adhesives from production, all while decreasing expenses. Consequently, customers obtain bicycles boasting improved finishes, painstaking attention to detail, and more progressive features at reduced costs.
“Cycling signifies more than mere transportation. It links individuals to healthier, more joyful existences,” Retief observed.
The company runs a flagship experiential center at its Stuttgart headquarters, where engineers collect direct customer input. This approach has led to product enhancements that satisfy riders’ actual requirements, instead of merely following marketing fads.
Silverback intends to launch a patented “Science of Comfort” frame design, which was developed following extensive research and customer contributions over several years.
Ethical practices hold a high priority on the Corporate agenda, as Silverback carefully collaborates with factories adhering to the BSCI code of conduct, which covers human rights, occupational health and safety, and ethical business operations.
Regarding Silverback Technologie GmbH
Silverback Bicycle Technology Company, headquartered in Stuttgart, Germany, was established in 2004 with a core mission: to contribute positively and demonstrate compassion for humanity through attractive, superior, functional, and reasonably priced bicycles. This mission is further amplified by an emphasis on sustainable design principles and a philanthropic culture.
Through its “Pedal with Purpose” initiative, Silverback endeavors to motivate all individuals to embrace a more active lifestyle, enhance their quality of life, and find joy through adventure and outdoor pursuits. Ride a Bike and pedal in life with a purpose.
Contact Details
Company name: Silverback Technologie GmbH
Website:
Address: Ohmstraße 18
Address:72622 Nürtingen
Country: Germany
Contact number: +4970229777818
Email Address: info@silverbacklab.com
