Shanghai Municipal Administration of Culture and Tourism
SHANGHAI, Jan. 30, 2026 — With the Year of the Horse drawing near, Shanghai is introducing a lineup of “Spring Festival Gift Packs” aimed at helping residents and visitors experience the city more easily and enjoyably over the holiday period. Led by the Shanghai Municipal Administration of Culture and Tourism, the initiative includes discounted tickets, themed events, and cultural experiences at 60 of the city’s top attractions.
The gift packs are part of Shanghai’s larger effort to boost holiday tourism and encourage people to celebrate the Chinese Lunar New Year in the city. By merging discounted entry, zodiac-themed deals, and all-inclusive tour packages, the program aims to offer a diverse array of affordable choices suited to various visitor demographics.
Highlights of the Spring Festival Gift Packs include:
Attraction Discounts : Participating scenic spots are providing tickets with discounts of up to 50%, plus special Chinese zodiac-based promotions and combo passes—making sightseeing more budget-friendly for families, tourists, and locals.
Cultural & Festive Activities : The discounts are paired with an extensive lineup of supporting events, such as intangible cultural heritage performances, interactive pet-themed Lunar New Year activities, traditional market fairs, and bazaars highlighting China-chic trends—all designed to amp up the holiday mood.
Integrated Experience Packages : Numerous venues are combining accommodation with entry tickets or themed tours, offering convenient and cost-effective ways to explore Shanghai over the holiday.
Themed Tourism Products : Travel agencies and hotels have put together itineraries with a “Spring Festival feel” and “Spring Celebration” activities spanning family-friendly, cultural, and rural leisure experiences—giving visitors multiple choices for holiday outings.
The gift pack initiative ties into the ongoing “Discover Shanghai” Tourism Guide Super Competition, which has sparked practical, innovative tour suggestions now being turned into real tourism products. The competition’s winning guides are set to be widely used by visitors during the Spring Festival.
Industry analysts point out that Shanghai keeps boosting its appeal as a winter destination by blending affordability with cultural richness. The Spring Festival Gift Packs not only make travel more economical but also immerse visitors in Shanghai’s local customs and lively spirit during China’s most significant traditional holiday.
The offers will be available for the entire Chinese Lunar New Year holiday, with details accessible via official tourism platforms like “Hu Xiaoyou” and Trip.com. Through this Spring Festival Gift Packs Initiative, Shanghai shows its dedication to creating a welcoming, dynamic, and visitor-friendly holiday environment—inviting everyone to enjoy a memorable, affordable Chinese Lunar New Year in the city.
Source: Shanghai Municipal Administration of Culture and Tourism
CONTACT: Contact person: Ms. Zhu, Tel: 86-10-63074558
