DUBAI, United Arab Emirates, Feb. 23, 2026 — PU Prime, a globally operating multi-licensed online brokerage, is pleased to share its success at the widely awaited iFX Expo Dubai 2026. Kicking off the year on a high note, the firm received the “Best Mobile Trading App” award from UF Awards at the expo—an acknowledgment that reinforces its steadfast dedication to equipping traders with state-of-the-art technology and innovative solutions.
PU Prime was named recipient of the Best Mobile Trading App award at iFX Expo Dubai 2026
Held at the Dubai World Trade Centre, iFX Expo Dubai gathered a dynamic community of more than 10,000 attendees, over 200 exhibitors, and upwards of 150 speakers. The event offered brokers and traders a platform to connect, acquire market knowledge, and examine the newest trading technologies to help navigate the intricate market landscape as 2026 unfolds.
Spearheading discussions on innovation, PU Prime’s Promotion Manager, Mr. Ahmed Yousre, gave a keynote speech on AI strategies during the expo’s opening day. He delved into the progression of modern brokerage, detailing advanced ideas like micro-adjustments to execution logic, predictive modeling of client behavior, and real-time anomaly detection—all while emphasizing the vital role of human supervision.
Mr. Ahmed Yousre delivers his keynote presentation on AI strategies at iFX Expo Dubai 2026.
Outside of the speaking sessions, PU Prime’s booth—situated at Booths 21 and 22—prioritized boosting on-site interaction. Instead of just showcasing its offerings, the team engaged directly with visitors, addressing their queries and providing straightforward, useful explanations about its trading solutions and services. Additionally, the booth included a claw machine activity where participants could win limited-edition AFA teddy bears—official merchandise from PU Prime’s partnership with the Argentine Football Association (AFA). This initiative drew attention to the clear similarities between professional sports and trading, reminding traders of the significance of shared principles such as preparation, emotional regulation, and long-term discipline.
PU Prime | Booths 21 & 22
Serving as a Silver Sponsor, PU Prime took advantage of the chance to build stronger relationships within the trading community. Aligning with its “More Than Trading” motto, the brand moved beyond basic product displays to prioritize meaningful interactions, knowledge exchange, and crafting lasting experiences for every attendee.
About PU Prime
Established in 2015, PU Prime is a top global fintech firm and a reliable CFD broker. Currently, it provides regulated financial products spanning forex, commodities, indices, shares, and bonds. With a presence in over 190 countries and more than 40 million app downloads, the company delivers innovative trading platforms and an integrated copy trading function, enabling traders around the world to pursue financial success with assurance.
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Contact
Sim
PU Prime
kahlock.sim@puprime.com
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