GWACHEON-SI, Republic of Korea, Feb. 24, 2026 — oddBi, a premium South Korean lifestyle brand for kids and families, announced that its flagship Hi Me Backpack has received the German Design Award 2026 and the Asia Design Prize 2026, strengthening the brand’s global design acclaim.
Within Korea’s premium children’s market, oddBi is highly valued by families for its exceptional design and practical functionality. The brand has built a reputation for products that are simple to maintain, tailored for daily family life, and truly adored by kids. A standout feature is the “make-it-mine” concept, allowing children to customize their backpacks with accessories and experience the joy of designing a bag that expresses their personal style.
These core attributes—stylish design, low maintenance, functional practicality, and personalization—are increasingly valued by contemporary families in the Middle East. Consequently, oddBi is gradually building a following among regional consumers, especially in the UAE, where selective families actively search for unique, high-end Korean children’s goods.
The company has established initial brand awareness through parent-centric communities and local social media influencers, complemented by increasing interaction via oddBi’s worldwide digital platforms. This expanding regional attention aligns with the brand’s fundamental principles and strategic vision. oddBi considers the UAE and broader Middle East as priority markets, where an increasing number of families appreciate superior quality, unique design, and items that children truly enjoy using.
As component of its worldwide growth plan, oddBi took part in Ambiente 2026 in Frankfurt, Germany, engaging with purchasers and investigating lasting distribution alliances, wrapping up the trade show with considerable global attention. oddBi invites retail and distribution questions throughout the GCC and will persist with targeted market activities throughout 2026.
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About oddBi
oddBi is a premium South Korean lifestyle brand for children and families, creating customizable products that foster kids’ self-expression and imagination. The company merges outstanding design with functional elements for contemporary households while progressively growing its global footprint.
