(SeaPRwire) – WUHU, China, April 20, 2026 — As the global automotive sector pivots toward electrification and bespoke features, Europe has emerged as a primary market for high-end new-energy vehicles. Chery Group’s premium marque, iCAUR, is set to debut in Europe, introducing a “new species” of mobility that reimagines the traditional rugged, boxy vehicle.
The brand addresses the comfort issues typical of classic off-roaders while overcoming the constraints that often limit family-oriented city cars to urban environments. By making the thrill of the outdoors accessible to a broader demographic, it shifts the focus of adventure from a solitary endeavor to a shared experience with loved ones, marking a transition from “For You” to “To All.”
Positioned around an “Urban Outdoor” lifestyle, iCAUR goes beyond standard automotive design. Supported by an extensive driving range, robust all-terrain capabilities, ample interior space, and versatile customization, it serves as more than just a vehicle—it is a partner for exploration and independence, offering European drivers a fresh choice that blends utility with distinct character.
Defining Mobility Through Practicality, Not Homogenization
Focused on design and innovation, iCAUR is dedicated to standing out through genuine quality and user-centric experiences rather than simply chasing technical specs. Its bold, minimalist boxy profile is designed for both city commutes and wilderness exploration, catering to European preferences for functional simplicity and refined aesthetics.
iCAUR appeals to discerning individuals who forge their own paths. These users seek a balance between professional and personal life, valuing understated utility and the freedom to explore. As a lifestyle companion, iCAUR enables a smooth transition between urban settings and nature, removing the need to choose between daily practicality and a passion for the outdoors.
Engineered for Europe and Every Scenario
iCAUR is deeply committed to the European market, tailoring its products to meet local demands. Equipped with standardized modification interfaces, the vehicles support the easy installation of camping gear and roof racks, allowing users to switch effortlessly between commuting and outdoor modes to realize an Urban Outdoor lifestyle.
The iCAUR V27 highlights its “new species” status with impressive core specifications: a total range exceeding 1,000 km, 224 mm of ground clearance for confident off-roading, and a 2,900 mm wheelbase for a spacious cabin. Its stable powertrain handles wet and mountainous roads with ease, while intuitive smart systems ensure straightforward operation, helping users find their perfect pace between the city and the wild.
A Philosophy of Practical Living and Freedom of Movement
Unconstrained by mainstream trends, iCAUR is built on the principles of practicality, simplicity, and warmth, integrating the Urban Outdoor spirit into every detail. The brand continues to refine its products and services for European drivers, providing a comfortable and unrestricted mobility experience.
The 2026 iCAUR International Business Summit is set to begin. We cordially invite European media, industry partners, and users to attend. This event offers the opportunity to explore iCAUR products firsthand, participate in off-road test drives, and experience the unique charm and strength of the iCAUR Urban Outdoor lifestyle.
Company: Chery Group
Contact Person: Zeng Zhaoqing
Email: cengzhaoqing@mychery.com
Website: https://www.icaurglobal.com/
Photos accompanying this announcement are available at:
https://www.globenewswire.com/NewsRoom/AttachmentNg/114241f4-0c7b-418a-bc3c-6bb507a8d071
https://www.globenewswire.com/NewsRoom/AttachmentNg/b1a4d1be-56f4-45ea-9c25-b3f20d119c00
https://www.globenewswire.com/NewsRoom/AttachmentNg/30dc7c26-4e35-4cb8-802d-1457a40f9a84
https://www.globenewswire.com/NewsRoom/AttachmentNg/5ee056cc-19fe-4671-bd7a-5055d2d2f095
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