
TAIPEI, Taiwan, Dec. 04, 2025 – Moonup Technology Co., Ltd., the Taiwan operating partner for European smart home leader Shelly (Shelly Group), confirmed its substantial involvement in the 2025 Taipei Building Show, scheduled from December 11 to December 14 at Nangang Exhibition Center. The company intends to exhibit Shelly’s comprehensive smart building and smart home ecosystem under the overarching theme, “Minimal Renovation, Maximum Intelligence.” This presentation will illustrate how structures can achieve highly flexible smart enhancements with minimal construction work and significantly reduced upgrade expenditures.
This year’s presentation aligns with Shelly Group’s 2025 worldwide objective:
“To create the most valuable smart solutions that simplify daily life and facilitate more efficient energy consumption for individuals.”
CEO Aaron Hsu commented:
“Shelly aims to infuse existing equipment with new intelligence, and Moonup’s purpose is to make this vision a tangible reality in Taiwan.”

Shelly: A Global Benchmark in Smart Building Technology
Shelly Group is internationally acclaimed for its inventive, open, and highly precise smart home framework. Through the Shelly Cloud ecosystem, which integrates hardware modules, cloud services, energy monitoring, and open API connectivity, Shelly has established itself as one of the most influential technological standards for building intelligence.
According to official figures (as of Q3 2025):
- Implemented in over 100 countries worldwide
- Boasts more than 2.5 million Shelly Cloud users
- Over 28.8 million devices are installed globally
- Publicly traded in Germany and Bulgaria
- Trusted by both expert engineering teams and general consumers for its non-intrusive installation, compatibility across various brands, and high-accuracy energy management
Shelly’s rapid expansion and ecosystem innovations have propelled it into the exclusive category of unicorn technology companies, with a valuation surpassing USD 1 billion.
Moonup Technology Progressing Towards Capital Markets and Global Expansion
Moonup Technology has commenced the advisory process for the Taipei Exchange (TPEx) Go Incubation Board for Startup and Acceleration Firms (GISA / Pre-IPO), marking a significant stride towards its capital market aspirations. The company is dedicated to merging European smart-home technologies with Taiwan’s robust local R&D capabilities and on-site system integration expertise—thereby developing intelligent building solutions that combine international-grade standards with localized application benefits.
CEO Aaron Hsu stated:
“Taiwan possesses a well-developed intelligent-building market and outstanding engineering capabilities. Moonup Technology’s mission is to unite Taiwan’s implementation efficiency and system integration prowess with Shelly’s global technical benchmarks, ultimately establishing a truly international smart-building brand.”
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CONTACT: Contact person: aaron@moonuplight.com

