LINE FRIENDS Usher in Christmasland in New Taipei City, Taiwan

NEW TAIPEI CITY, Taiwan, Nov. 07, 2025 — The Tourism and Travel Department of the New Taipei City Government recently held a kick-off press conference for the 2025 Christmasland in New Taipei City, Taiwan. Mayor Hou Yu-Ih personally attended the event to unveil this year’s main visual theme and highlight ten key attractions. The press conference also announced details for a series of Christmas-themed activities, which are set to officially commence on Friday, November 14, 2025, and will span 45 consecutive days, promising a spectacular and festive Christmas ambiance.

The 2025 Christmasland in New Taipei City adopts a “Circus Carnival” theme, partnering with the globally recognized “LINE FRIENDS & LINE FRIENDS minini” character IP brand to create various charming and engaging installations. These will be distributed across multiple venues, including New Taipei City Plaza, the Banqiao Station Square, Wanping Park, Fuzhong Plaza, and Banqiao Bus Terminal. The press conference further revealed ten significant event highlights, including “Taiwan’s Unique! Grand Unveiling of the Dreamy Circus Main Light”, which is themed around a “Joyful Circus Tent”, creating a brilliant main light show through the combination of lighting, music, and kinetic mechanics; “Spotlight Moment! Spectacular Opening of the Circus Extravaganza”, set to introduce a magnificent circus performance on the inaugural evening; “Novel Performance! Concert Projection and LED Stage Synchronization”, where dynamic light and projection effects are applied in sync with changing music rhythms to deliver an immersive audiovisual experience; “Internationally Acclaimed IP! LINE FRIENDS & LINE FRIENDS minini Adorn Christmasland in New Taipei City”, featuring beloved LINE FRIENDS characters BROWN, CHOCO, SALLY, CONY, and minini friends lenini, salini, and bnini appearing throughout the areas with themed lights, bringing exclusive Christmas displays and photo opportunities; “Technological Innovation! A Delightful Journey into the Five-Sense Immersive Experience”, where the immersive multisensory themed zone explores the fun and surprise of technology-enhanced interactions; “Striking Visuals! Introducing a Brand-New Naked-Eye 3D Screen Installation”, utilizing large shipping containers as a stage for innovative 3D projection technology and visual effects, adding new visual appeal to Christmasland; “Instant Overseas Getaway! Taiwan’s Most Enchanting European Fairytale Village”, transforming Banqiao Station Square into a European-inspired village, creating the sensation of wandering through a winter wonderland in Europe; “Dynamic Mechanical Installations and Shows”, presenting a captivating blend of lights, mechanics, and sound to deliver a mesmerizing and futuristic Christmas experience; “Nationwide Outreach! 7-ELEVEN Marketing Across Taiwan”, featuring collaborations with 7-ELEVEN stores nationwide for in-store displays and promotions, effectively disseminating information about the 2025 Christmasland in New Taipei City; as well as the “Abundant Cuteness! Limited-Edition CHOCO Popcorn Bucket”, which will launch a special “CHOCO Popcorn Bucket” with an irresistibly adorable pastel pink design! For more event information on the “2025 Christmasland in New Taipei City,” please visit the New Taipei City Travel website, or follow the New Taipei Tour Facebook fan page or official Instagram account.

The New Taipei City Government launches the 2025 Christmasland “Circus Carnival,” featuring LINE FRIENDS & LINE FRIENDS minini installations and dazzl

Caption: The New Taipei City Government inaugurates the 2025 Christmasland “Circus Carnival,” presenting LINE FRIENDS & LINE FRIENDS minini installations and brilliant festive attractions.

Contact:
Tourism and Travel Department of New Taipei City Government
Ho Chi-wang
Tel: +886-2-2960-3456 ext. 4091