Abu Dhabi, Dec. 25, 2025 — JETOUR Auto held its 2025 Global Fan Festival on December 20 during the Abu Dhabi LIWA International Festival. In its role as Premier Partner of LIWA, JETOUR brought together international media and customers to participate in test drives, customized off-road vehicle activities, and an off-road-focused music festival. Participants had the opportunity to experience the vehicles firsthand and embrace the dynamic off-road lifestyle.
LIWA is recognized as a leading automotive cultural gathering in the Middle East, drawing over 600,000 attendees annually. The festival pulses with excitement featuring professional stunts, freestyle drifting, monster truck exhibitions, and desert off-road competitions, establishing it as an essential destination for off-road enthusiasts.
JETOUR’s dedication as a premier partner stems from the ideal alignment between its brand vision and technical capabilities. This is evidenced by the T Series’ dominance in the Middle East’s light off-road SUV segment, commanding the number one position throughout the UAE, Saudi Arabia, and Qatar. The T2 Series individually has surpassed 410,000 units in global sales within 26 months. The collaboration with LIWA enables JETOUR to strengthen and internationally advance its “Travel+” philosophy through direct off-road involvement.
During the festival, JETOUR enlisted Dakar Rally icon Robbie Gordon to deliver an immersive experience. By harnessing his elite expertise alongside LIWA’s tailored off-road challenges, they jointly developed an exclusive JETOUR “Off-Road Master Class.” The curriculum integrated theoretical instruction, driving showcases, and practical desert driving, allowing media and customers to evaluate JETOUR’s capabilities while experiencing a genuine off-road expedition.
“After a thorough test, the JETOUR G700 showed great power response and finely tuned chassis on tough terrain. The T Series strikes a strong balance between off-road capability and on-road comfort, making it both capable and user-friendly,” said Robbie Gordon. “What really impressed me was how JETOUR’s smart tech helped first-time drivers confidently enjoy the off-road experience.”
Featuring user clubs from over 30 countries, a standout moment was the expansive desert parade showcasing nearly 100 vehicles. The Modified Vehicle Ecosystem Display Area brimmed with innovation, exhibiting customized builds from international owners that ranged from heavy-duty off-road equipment to streamlined camping configurations—each embodying the vitality of the JETOUR community. A specially selected assortment of jointly developed models, such as the G700 Topfire Edition, T-Series Black Warrior, and Highway Knight, further illustrated the broad spectrum of the “Travel+ lifestyle”.
Furthermore, JETOUR organized a collaborative workshop with more than 60 dealers and customer representatives, incorporating practical user feedback into the research and development cycle. A JETOUR spokesperson stated, “Our approach transforms the user’s function from assessor to collaborator in the development process, which represents the genuine essence of the Travel+ lifestyle.”
Collaborative value creation with customers has consistently remained central to JETOUR’s philosophy. The festival culminated in a live performance headlined by JETOUR celebrity owner Cleyton M, who skillfully fused traditional Arabic melodies with contemporary electronic rhythms. The occasion also included the global premiere of JETOUR’s worldwide user anthem, showcasing the innovative spirit of its international community.
Spanning from the product excellence displayed at LIWA to the emotional connection of the worldwide user community, JETOUR fully showcased its diverse strengths in brand power, product range, and lifestyle at the 2025 Global Fan Festival. Grounded in the “Travel+” strategy, JETOUR transforms each event into a bridge linking with customers, genuinely embedding the adventurous spirit into everyday journeys, progressively driving the brand toward its goal of becoming the global leader in off-road vehicles.
CONTACT: Weitong Liu SiaBao@jetourglobal.com
