(SeaPRwire) – The direct advertiser and wellness infrastructure firm is aiming for five new country entries as global demand for wellness products speeds up in emerging markets
BERLIN, March 22, 2026 — Global demand for wellness products is rising consistently, with the industry hitting a record $6.8 trillion and expected to reach $9.8 trillion by 2029, while an increasing portion of this demand is focused on emerging markets that global brands have traditionally under-served. INB.bio, a direct advertiser in dietary and wellness supplements active in 15 countries across Africa, MENA, and Latin America, has unveiled its 2026 growth strategy. This includes entering the Tanzanian market, expanding into three to five additional countries in Africa and Southeast Asia, and rolling out a revamped AI-driven affiliate CRM platform designed to support fast multi-market operations.
The company, which produces and distributes a unique range of wellness products covering men’s health, joint support, weight management, immunity, and cardiovascular health, enters 2026 having developed one of the most operationally comprehensive direct advertiser models in its sector. Its infrastructure in each active market comprises local call centers, in-house logistics networks, and a proprietary technology platform built for cash-on-delivery economies where access to digital payments is limited.
“Tanzania marks the first step of 2026,” said Rozhden Totskoinov, Founder of INB.bio. “Africa and Southeast Asia currently present the biggest untapped potential in wellness, and we are approaching these markets the same way we always have. With on-the-ground teams, in-house logistics, and technology tailored to the actual operational realities of these markets.“
Africa’s middle class is forecast to reach 1.1 billion people by 2060, according to the African Development Bank, a demographic shift that is already boosting consumer spending on health and lifestyle products across the continent. The global wellness economy stood at $6.8 trillion in 2024 and is set to reach $9.8 trillion by 2029, per the Global Wellness Institute, with Sub-Saharan Africa and Southeast Asia among the regions where growth is most pronounced. INB.bio has structured its entire operating model around these market features, prioritizing regions with dominant cash-on-delivery payments, mobile-first populations, and limited competition from established global players.
The company is also launching a turnkey partner program, enabling high-performing affiliate partners to co-develop new country operations alongside INB.bio. Participants gain exclusive geographic access, local call center resources, in-house logistics support, and real-time performance data via an upgraded affiliate dashboard. Payments are processed twice weekly, on Tuesdays and Fridays, with a minimum threshold of fifty dollars in USDT TRC-20, and additional payment options—including wire transfer and PayPal—are being developed.
“We are showing that the model we’ve built over six years can be replicated at scale,” said Rozhden. “Secondary and tertiary markets are not overly challenging for committed operators. They are simply too tough for those unwilling to put in the necessary work, and 2026 is when we demonstrate what that means at full throttle.”
Visit the company’s website for more information.
About INB.bio
INB.bio is a direct advertiser in dietary and wellness supplements active in 15 countries across Africa, MENA, and Latin America. The company produces and distributes a unique range of wellness products supported by in-house infrastructure in every active market, including local call centers, proprietary logistics networks, and a custom-built technology platform designed for cash-on-delivery economies. Founded six years ago, INB.bio serves millions of end customers and a global network of affiliate partners through a twice-weekly payout model. The company’s 2026 expansion targets new geographic markets in Africa and Southeast Asia as part of a long-term strategy to build wellness infrastructure across 30 emerging markets worldwide. For more information, visit INB.bio.
Contact:
Paulina Dvor, Senior Content & PR Manager
INB.bio
p.dvor@inb.bio
marketing@inb.bio
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