Poni Financial Advisory Pte. Ltd., a subsidiary of Poni backed by Huize Holding Limited, has been granted a Financial Adviser and Exempt Insurance Broker license, with experienced leadership set to expand tech-driven advisory services across ASEAN.
SINGAPORE, Sept. 17, 2025 — Huize Holding Limited (NASDAQ: HUIZ) announced today, through its international brand Poni Insurtech, that Poni Financial Advisory Pte. Ltd. has received a Financial Adviser and Exempt Insurance Broker license from the Monetary Authority of Singapore. This license reinforces Huize’s commitment to ASEAN and supports its strategy of having dual regional hubs in Singapore and Hong Kong.
Poni’s approach combines a regulated advisory platform with advanced infrastructure, including cloud APIs, AI-assisted consultations, and automated claims processing, to streamline processes from onboarding to service delivery. This facilitates compliant digital distribution for insurers, independent financial advisors, platforms, and affinity partners, while maintaining a consistent and simple customer experience across all channels.
Ron Tam, International CEO at Poni Insurtech and Co-CFO at Huize Holding Limited, stated that obtaining the MAS license is a crucial step for their international growth. He added that with Singapore and Hong Kong serving as dual hubs, they are well-positioned to offer reliable advice and technology to sophisticated clients throughout the region. Tam also noted that their Singapore leadership team’s expertise in capital markets, distribution, and partnership development will enable Poni to grow sustainably, strengthen relationships with carriers and the ecosystem, and achieve significant results for customers and collaborators in the region.
Cassandra Wee, Managing Director (Singapore) at Poni Insurtech and Executive Director & CEO at Poni Financial Advisory, commented that their Singapore platform integrates licensed advisory services with Poni’s established insurtech capabilities, enabling partners and collaborators to deliver enhanced protection and wealth management solutions through omni-channel distribution. Wee added that Singapore and Hong Kong’s continued attraction of cross-border assets solidifies their position as Asia’s leading insurance and wealth hubs. Their extensive product range, regulatory clarity, and high concentration of advisors contribute to high insurance penetration and strong coverage multiples across APAC, making them ideal locations for launching scalable, tech-enabled advisory services.
A spokesperson from Fintech Nation mentioned that Poni’s arrival enriches Singapore’s fintech and insurtech environment. They expressed anticipation for collaborating on ecosystem programs that assist founders, investors, advisors, and platforms in incorporating innovative, compliant, and customer-focused protection solutions. This highlights Singapore’s ongoing leadership in innovation by encouraging the entry of prominent innovators like Poni.
Poni Financial Advisory Pte. Ltd. has been licensed by the Monetary Authority of Singapore as a Financial Adviser and Exempt Insurance Broker, effective July 10, 2025. The company’s strategy is based on dual hubs in Singapore and Hong Kong to capture and serve ASEAN growth. The leadership team includes Ron Tam (International CEO, Poni Insurtech; Co-CFO, Huize Holding Limited) and Cassandra Wee (Managing Director, Poni Insurtech Singapore; Executive Director & CEO, Poni Financial Advisory). Poni operates in Hong Kong, Singapore, and Vietnam, using technology to support embedded insurance, IFA platforms, and comparison marketplaces.
About Poni Insurtech
Poni Insurtech is the international brand of Huize (NASDAQ: HUIZ), a top insurance technology platform in Asia that connects consumers, insurers, and distribution partners through data-driven, AI-powered solutions. Headquartered in Singapore, Poni is developing a pan-Asian digital distribution platform with hubs in Singapore and Hong Kong, and operations in Vietnam. Its consumer apps and cloud-based API stack simplify protection for consumers, digitize carrier distribution, and generate new revenue streams for partners.
About Huize Holding Limited
Huize Holding Limited is a leading insurance technology platform in Asia that digitally connects consumers, insurance carriers, and distribution partners through data-driven and AI-powered solutions. Targeting mass affluent consumers, Huize aims to meet their lifelong insurance needs. Its integrated online-to-offline insurance ecosystem encompasses the entire insurance life cycle, providing consumers with a broad range of insurance products, comprehensive services, and a streamlined transaction experience across all scenarios. By utilizing AI, data analytics, and digital capabilities, Huize enhances the insurance service chain with proprietary technology-enabled solutions for insurance consultation, user engagement, marketing, risk management, and claims service.
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