SHENZHEN, China, Nov. 21, 2025 — Chinese technology giant Huawei announced its plan to roll out “Wheelchair Mode” for its active ring feature this month. This mode has been specifically designed for wheelchair users globally, aiming to integrate accessibility functions into the sports and health tracking experience of smart wearable devices.
Zhu Ping, President of Huawei Consumer BG Marketing and Sales Services, who unveiled this new technology, recently informed Xinhua in an interview that the inspiration for it came from Majid Rashed, President of the Asian Paralympic Committee, and Huawei’s team in the United Arab Emirates.
“Following extensive research into the activity management requirements and diverse movement patterns of wheelchair users, we developed and introduced this feature,” he explained. “The innovative ‘Wheelchair Mode’ is capable of scientifically evaluating the activity levels of wheelchair users by tracking the count of wheelchair pushes, duration of exercise, and calories burned. This provides a thorough quantification of their physical activity and offers reminders to assist wheelchair users in more effectively overseeing their daily exercise and overall health.”
Recent figures indicate that Huawei’s total global wearable shipments have surpassed 200 million units. The company secured the top spot in worldwide wearable device shipments during the first half of this year, maintaining dominant market shares in more than 20 countries and regions across the globe.
Market analysts widely consider Huawei’s ongoing product innovation and consistent growth in market share as evidence of the company’s capability to overcome global market challenges while pursuing its long-term objective of “staying and rooting locally.” Furthermore, Huawei ascended to the 39th position in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands list, published in May, representing a substantial improvement from its 2024 ranking.
“The growth of Huawei is attributable to the trust global consumers place in our brand and products,” Zhu Ping underscored. He noted that, even amidst external environmental pressures and uncertainties, the global market has thoroughly acknowledged the technology enterprise. He recounted, “Upon our re-entry into the Brazilian market after several years, a user visited our store with a 6-year-old Huawei mobile phone, which deeply resonated with everyone.”
Zhu Ping asserted that grounding innovation in genuine user experiences is fundamental to Huawei. He highlighted how Huawei is addressing the varied expectations of global consumers with more user-centric products, ranging from innovative three-fold smartphones and consistently advanced mobile photography technology to MatePads that facilitate learning and creativity, and the sleek, lightweight open-ear FreeClip earphones.
Significantly, Huawei’s primary strategies for strengthening and enlarging its global market presence include concentrating on wearable devices within the sports and health sector and developing compatible ecological applications. Last September, Huawei hosted a worldwide innovative product launch event in Paris, where it unveiled its new line of Huawei Watch products. The company has also consistently arranged “Active Rings”-themed events in numerous cities globally, such as Paris, Istanbul, Dubai, Mexico City, and Kuala Lumpur, aimed at engaging local consumers and showcasing Huawei’s products and brand appeal.
Moreover, Huawei’s commitment to globalized innovation and industrial collaboration serves as another crucial element for establishing itself deeply (“rooting”) in diverse international markets. Presently, the Huawei Health platform provides access to over 70 data types for partners, encompassing physiological indicators and psychological state assessment scenarios. It engages in partnerships with more than 150 research institutions globally to further advanced health research. “Huawei’s Health Lab in Helsinki features both snowboard and ski simulators, enabling researchers to replicate snow friction conditions for comprehensive data analysis,” Zhu elucidated.
Delivering empathetic and expert customer service remains central to Huawei’s brand commitment. The company places a high priority on cultivating robust service capabilities, designing effective systems, developing digital tools, and providing organizational backing to ensure that all users can make informed decisions and obtain thorough support. Huawei’s online service network offers assistance in over 30 languages, supplemented by more than 3,000 customer service centers worldwide. Furthermore, the company dispatches over 1,800 service engineers internationally, furnishing professional and dependable aid. Programs like the “5-Free Services” and recurring service days further highlight its commitment to human-focused, user-friendly service encounters.
Anticipating the future, Zhu Ping affirmed Huawei’s ongoing commitment to “walking alongside global users, growing together with local communities, and thriving within diverse cultures.” During the earlier launch event in Paris, Huawei introduced its brand proposition, “Now is Yours,” designed to “explore the humanistic dimension of technology with the new generation of global consumers through innovative products, genuine presence, empathetic connections, and an inclusive vision, to go further, feel more.”
“Consumer trust represents our most valuable asset, and maintaining a consumer-centric approach is a perpetual value for us,” he concluded. “The contemporary generation of consumers expects brands to comprehend their authentic emotions. We aim to interact with them transparently and earnestly, forging cross-regional and cross-cultural bonds with a welcoming and inclusive mindset, thereby allowing more individuals globally to partake in the benefits of technological advancement.”
Source: Huawei
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