GetYourGuide Appoints Rob Rekrutiak as Chief Product Officer
GetYourGuide expands product leadership to seize the €420 billion global experiences market via AI-driven platform innovation
Berlin, Germany | March 2, 2026 , the world’s preeminent marketplace for travel experiences, on Monday named Rob Rekrutiak as its Chief Product Officer. Rekrutiak comes from senior product leadership roles at Google, Lyft, and Gojek — the Southeast Asian food delivery giant — and will be based at the company’s global headquarters in Berlin.
Rekrutiak arrives at a critical juncture for both the company and the rapidly expanding experience economy. GetYourGuide exceeded €1 billion in revenue in 2025, with 33 million experiences booked, indicating that travelers are shifting from material spending to purposeful, experience-focused travel. Consumers increasingly state they prefer spending on moments over possessions, and GetYourGuide views this shift as its defining chance.
Johannes’s Perspective on the Market Opportunity
“Rob perceives what we do: a fragmented market with abundant supply and a consumer base that has never desired experiences more,” stated Johannes Reck, Co-Founder and Chief Executive Officer of GetYourGuide. “He has built on a large scale across Silicon Valley and Southeast Asia, and he brought a compelling vision for GetYourGuide that I am eager to bring to fruition together.”
Rob’s Take on the Product Opportunity
“The experience economy is at a turning point, and GetYourGuide is uniquely positioned to lead it,” remarked Rekrutiak. “What excites me is the combination: a consumer base that has firmly shifted toward spending on moments rather than things, a supply community of over 50,000 partners with profound depth, and a multi-category global dataset that no one else possesses. My task is to take that foundation and construct a platform that makes GetYourGuide indispensable for travelers planning a trip, travelers on the ground, and the guides who make those experiences possible.”
Why It Matters
The global experiences market presents an opportunity exceeding €420 billion, yet remains a highly fragmented segment within travel. As travelers increasingly plan trips around activities, experiences have moved from an afterthought to the core of the journey. Still, much of this vast market is offline or difficult to navigate digitally, creating substantial room for better discovery, smarter aggregation, and more seamless booking.
With 50,000 active supply partners and 200,000 bookable experiences worldwide, GetYourGuide is ideally positioned to bring structure to this growing category. By combining advanced technology with the depth of its global marketplace, the platform aims to enable more intuitive discovery, dynamic trip planning, and stronger connections between travelers and the local operators who make unforgettable experiences possible.
Rekrutiak joins to help accelerate this next phase. As AI rapidly reshapes how consumers search, plan, and transact, his vision merges advancements in generative and agentic AI with the structured foundation of GetYourGuide’s global marketplace, unlocking more intuitive discovery, smarter matching, and dynamic trip planning. Based in Berlin — one of the world’s most culturally vibrant travel hubs — the company continues to build a leadership team immersed in the very experiences it aims to power, attracting modern explorers who bring a global mindset to shaping the future of travel.
About GetYourGuide
is a leading global online marketplace to discover and book experiences worth traveling for. Travelers can use GetYourGuide to find activities in over 18,000 cities, including tours from local experts, exclusive access to must-see attractions, as well as immersive bucket-list experiences. Fifty thousand supply partners leverage GetYourGuide’s user-friendly platform to grow their businesses, offering 200,000 experiences to travelers worldwide. For more information, follow GetYourGuide on, and and visit .
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