SHENZHEN, China, Dec. 18, 2025 — Fushi Technology has formally launched its CRM membership management product for Jumbo.
Fushi is a prominent AI services provider for merchants and consumers in Asia, delivering all-encompassing, full-scenario SaaS solutions to businesses globally.
Jumbo is a well-known chain seafood brand established in Singapore in 1987, renowned by customers for its iconic Singapore-style Chilli Crab and Black Pepper Crab. The brand has since extended its reach to countries such as China, Vietnam, and Thailand.
This membership management product is based on Fushi’s self-developed, integrated intelligent customer loyalty and marketing automation platform. It is crafted to boost Jumbo’s ability to manage customer assets, further elevate customer retention rates, and deliver a seamless dining experience for its users.
Via Fushi’s CRM solution, Jumbo can attain deep integration across its numerous restaurant outlets, enabling diners to accumulate points and redeem rewards across different locations. By integrating multiple service features and reward mechanisms like integrated loyalty points, e-vouchers, and mobile ordering, the solution aids Jumbo in optimizing the entire consumer journey from reservation to payment.
According to public data, the Southeast Asian region, boasting a population of over 600 million and high mobile payment penetration, presents vast opportunities for the F&B and retail markets. Nevertheless, local merchants typically encounter challenges like high customer acquisition costs, low conversion rates, and difficulty in measuring marketing ROI. Recognizing this market gap, Fushi precisely addresses it by offering digital tools that empower merchants to shift their operational focus from “traffic acquisition” to “maximizing existing customer value.” This facilitates refined operation and value enhancement of customer assets, assisting merchants in gaining a competitive edge and surmounting growth bottlenecks in the rapidly changing market.
The successful implementation of this collaborative product not only represents significant market recognition for Fushi’s CRM offerings but also indicates that forward-thinking dining brands such as Jumbo are adopting advanced SaaS tools to build sustainable growth momentum. This trend is anticipated to unlock even broader market prospects for Fushi.
CONTACT: Isabel Liu Email: isabelliu@yeahka.com Phone: +86 18340816726
