Modern tea house trailblazer establishes new industry benchmark with comprehensive sustainability approach
SHANGHAI, Dec. 19, 2025 — Chagee Holdings Limited (NASDAQ: CHA) (“CHAGEE” or the “Company”), a premier brand for healthy and delicious premium freshly-made tea drinks, has published its first Sustainability Report covering 2024. This release represents a key moment for the fresh tea beverage sector’s commitment to sustainability, detailing the company’s principal initiatives in economic, environmental, social, and governance areas.
Driven by a distinct vision and a sense of responsibility, the report illustrates CHAGEE’s profound incorporation of sustainability throughout its complete value chain, spanning from tea gardens to the final cup. The brand employs tea as a conduit to unite cultural legacy, industry partnership, and environmental conservation, generating beneficial effects in business, culture, and ecology.
Junjie Zhang, Founder, Chairman of the Board, and CEO of CHAGEE, stated, “2024 stands as a pivotal year in CHAGEE’s story. Advancing our mission to ‘Connect the World through Tea’, we have thoroughly integrated creating positive impact into our core strategy, realizing significant advances in market growth, product development, social responsibility, and international footprint. This reflects our homage to tea culture and the endorsement from global consumers.”
The framework of the Sustainability Report and CHAGEE’s ESG strategy centers on four primary pillars: Culture, Connection, Health, and Ecology.
Key Highlights by Theme
Culture: Creating social value rooted in cultural heritage
- Cultural Heritage Preservation: CHAGEE collaborates with traditional artisan groups, official intangible cultural heritage (ICH) safeguarding initiatives, and craft cooperatives throughout China to preserve and rejuvenate age-old skills. This involves integrating Guangxi Zhuang brocade, Guizhou Miao embroidery, and Jingdezhen’s Yuan-style blue-and-white porcelain artistry into product and collaborative projects. The brand also advances Chinese tea culture internationally via UNESCO engagements and pop-up events during the Paris Olympics.
Connection: Building a diverse, equal, inclusive, and shared ecosystem to empower industry development
- Social Responsibility: The company has contributed more than RMB four million to construct 37 multifunctional playgrounds in over 20 Chinese provinces, aiding more than 5,000 rural children as of November 2025. CHAGEE also runs silent stores that offer inclusive job opportunities for the hearing-impaired and backs wildlife conservation via elephant rescue and ocean protection efforts.
Health: Safeguarding customer safety and health through the entire life cycle from raw materials to end products
- Health Innovation: CHAGEE is the inaugural fresh tea beverage brand to roll out the Shanghai CDC’s “Nutritional Grading” standards across the country. It formed a “Health Ambassador Team” with celebrated tennis player Zheng Qinwen and collaborated with the Keep App to advocate for healthy living ideas.
- Employee Care: The “Night Clean Plan” currently extends to around 1,000 stores, prioritizing staff safety and a balanced work-life dynamic.
Ecology: Implementing climate action and resource circulation to protect biodiversity
- Environmental Action: CHAGEE developed regional fresh milk supply systems that cut transport-related carbon emissions by 70% and adopted sustainable packaging with environmentally sound materials. The company promotes the use of new energy vehicles, realizing per-kilometer energy costs 30–65% lower and per-kilometer carbon emissions 40–80% lower than traditional gasoline-powered vehicles.
“For CHAGEE, creating an impact transcends simple duty — it is about striving to be a catalyst that links commercial value, human welfare, and a collective ecological destiny with every cup served,” Zhang further commented.
From participating in disaster response and aiding disadvantaged communities to upholding strict health protocols and pursuing a more sustainable future in its operational regions, CHAGEE is steered by integrity as it progresses toward becoming a top-tier international brand.
Additional notable details are included in the full report, available here:
About CHAGEE
CHAGEE is a top-tier premium tea drinks brand, offering healthy and tasty freshly-made tea beverages. Established in 2017, CHAGEE has reimagined traditional tea culture as a contemporary lifestyle choice, utilizing advanced technology and creative branding. Through its dedication to quality, innovation, and cultural engagement, CHAGEE is persistently redefining the worldwide tea industry.
Media Contact:
Brad Burgess
Chagee.PR@icrinc.com
