VILNIUS, Lithuania, Sept. 24, 2025 — BTCC, the world’s longest-running crypto exchange, is launching its campaign featuring its brand ambassador, NBA star Jaren Jackson Jr. Following their partnership announcement in August 2025, this video presents a distinctive storytelling approach that merges sports, music, and cryptocurrency trading.
The video highlights Jackson Jr.’s multifaceted persona as an elite NBA player, a music producer known as Trip J, and a crypto trader. It incorporates his original music from his 2025 EP “Zelle,” including the featured track “Imitate,” resulting in genuine content that showcases the athlete’s diverse creative talents.
The video delves into Jackson Jr.’s lifestyle through three modes: day mode, demonstrating his basketball prowess; night mode, focusing on his music production in his home studio where he has created over 150 tracks; and trading mode, highlighting his informed financial decisions using BTCC’s platform.
“This collaboration with Jaren Jackson Jr. extends beyond traditional sports sponsorships,” stated Aaryn Ling, Head of Branding at BTCC Exchange. “We are sharing authentic narratives that emphasize the creative energy and multifaceted thinking that characterize both JJJ’s approach to basketball and music, as well as BTCC’s innovative outlook on cryptocurrency trading.”
Building on this collaboration, BTCC will introduce the referral challenge on September 25, 2025, providing 300,000 USDT in exclusive rewards for users who invite friends to deposit and trade on BTCC.
As part of its broader industry involvement, BTCC will be present at TOKEN2049 Singapore and has initiated a campaign on September 22, 2025, offering prizes such as an iPhone 17 Pro Max and a portion of the 20,490 USDT prize pool, along with exclusive TOKEN2049 badges for BTCC users.
In further community support, BTCC Exchange is reinforcing its dedication to social responsibility by sponsoring its third charity event of 2025, in partnership with the Red Eagle Foundation, on October 9 at the London Golf Club, featuring former Chelsea and England captain John Terry. This sustained charitable relationship emphasizes BTCC’s commitment to community support beyond the cryptocurrency sector.
About BTCC Exchange
Established in 2011, BTCC is a premier global cryptocurrency exchange with the aim of making crypto trading reliable and accessible for everyone. With a significant presence in over 100 countries and regions and a user base exceeding 10 million, BTCC consistently provides innovation, security, and an exceptional user experience in the cryptocurrency space.
As part of its mission to connect crypto with mainstream audiences, BTCC has partnered with Jaren Jackson Jr., the 2023 Defensive Player of the Year and 2x NBA All-Star, as its global brand ambassador, bridging the divide between traditional sports and cryptocurrencies.
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