HARBIN, China, Feb. 05, 2026 — Capitalizing on the momentum of the Spring Festival travel peak, the “Black Soil Premium” brand — a provincial-level premium agricultural brand curated by Heilongjiang Province’s Department of Agriculture and Rural Affairs — has recently made a prominent debut at three major international airports in Shanghai, Guangzhou, and Shenzhen, welcoming travelers from both home and abroad.
In the lead-up to the Spring Festival, the brand was prominently showcased at key spots across the three airports. Per the Heilongjiang Province Department of Agriculture and Rural Affairs, airport digital screens in these key aviation hubs will feature the “Black Soil Premium” brand for the next six months and beyond.
Via multi-location, high-frequency, and multi-dimensional outreach, the campaign seeks to consistently boost the brand’s visibility and influence.
Heilongjiang Province has held the top spot nationwide in grain production for 16 consecutive years, supplying one out of every nine bowls of rice consumed in China. Grown on cold-region black soil, “Black Soil Premium” offers carefully chosen green and organic agricultural products. The brand is dedicated to providing consumers nationwide with agricultural goods that are “the finest, greenest, most flavorful, and safest”.
By tapping into the huge daily passenger volume and the concentration of high-end business travelers at the three international airports, “Black Soil Premium” has secured cross-regional, high-intensity exposure. This has further elevated the national awareness and brand reputation of Heilongjiang’s premium agricultural products, contributing positively to advancing agricultural brand development and fostering better alignment between production and sales.
Source: Heilongjiang Province Department of Agriculture and Rural Affairs
CONTACT: Contact person: Ms. Zhang, Tel: 86-10-63074558
