BEIJING, Oct. 12, 2025 — During China’s 2025 National Day Holiday, the 798 Art District offered a vibrant holiday experience by hosting the “China Open Carnival · Open Live” and “Art & Tennis National Day Fair.” These events, presented alongside the 18th 798 Art Festival and the China International Candy Season, collectively forged a cross-sector celebration encompassing “sports + art + lifestyle.” Over the course of the week, 798 attracted nearly 400,000 visitors, garnered more than 2 billion media impressions, and stimulated consumer spending totaling tens of millions of RMB.
At Power Square, a 400-square-meter ultra-HD outdoor screen provided live broadcasts of six days of China Open matches, drawing large audiences to experience the excitement of championship moments. Public events such as mini tennis games, AI sports interactions, and an art-themed running event further integrated sports with community participation. The “Love Game” fair showcased over 80 vendors, blending food, crafts, fashion, and live performances into a lively festive atmosphere.
Giant Screen Live & “Love Game” Market
Concurrent with these festivities, the 18th 798 Art Festival and more than 70 exhibitions energized the community. Key highlights included Pipilotti Rist’s solo exhibition at UCCA, Universal Everything’s China debut, *Future You: Walking Through Evolution*, at 798CUBE, and immersive VR premieres such as *Mulan 2125* and *Little Monster of Langlang Mountain XR* at 798 Hyper Vision. The *Lathered Living* soap-art exhibition achieved widespread social media popularity, as artist Yang Song’s monumental soap sculpture gradually dissolved before onlookers. Outside, vibrant floats and puppet parades captivated visitors, adding unexpected moments of delight to the Golden Week celebrations.
Floats And Puppet Parades
Creative consumption also enriched the holiday experience. The “Super Pass” ticket package combined access to art exhibitions with tennis viewing and shopping discounts, while over 160 merchants provided promotions tied to ticket stubs. Collaborative ventures like 798artworks × Badmarket and the POCKET train-car pop-up store offered visitors novel encounters where artistic aesthetics converged with street culture and design retail.
Throughout the holiday period, 798 Art District demonstrated its unique position as a cultural landmark where sports inspire, art defines, and commerce empowers. By integrating creativity, technology, and lifestyle, the community strengthened its standing as a global art destination and a model for cultural tourism integration in Beijing.
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