The implementation of self-checkout technology provides quicker transactions, greater throughput, and tangible operational and business advantages during high-demand gameday periods.
Boston, MA, Jan. 20, 2026 — Recent data reveals that college football stadiums employing VisioLab’s AI-driven visual self-checkout system slashed wait times at checkout by 80% on gamedays relative to conventional stadium point-of-sale systems throughout the 2025 college football season.
Fans experiencing the VisioLab gameday checkout.
Examining over 50,000 transactions at chosen Power Five conference stadiums, the analysis found that VisioLab users finished purchases in a median time of 13 seconds. This contrasts with the typical industry average of 50–60 seconds per transaction. Throughout the 2025 season, this time savings gave back to fans a cumulative total exceeding 2,700 quarters of football—time that would have been lost standing in queues.
Key Gameday Performance Metrics:
- Average checkout speed improvement: 400% over the traditional checkout process
- Fastest recorded checkout: 3.7 seconds
- Peak Throughput: Reaching 6 transactions per minute per kiosk – a rate six times quicker than standard checkout
Beyond speed and throughput gains, the frictionless marketplaces powered by VisioLab yielded clear operational and commercial results. The AI-enhanced, iPad-based system managed shopping baskets containing as many as 16 items in one transaction, consistently processing large orders even at the busiest times. Venues with these units observed substantial double-digit growth in their repeat customer rate during individual games, with patrons coming back to the same self-checkout kiosk several times. This blend of enhanced operational efficiency and superior fan experience led to a 50–60% rise in revenue at VisioLab stations compared to earlier, traditional point-of-sale setups.
“Fans don’t attend games to wait in lines,” stated Iwo Gernemann, VisioLab President and Co-Founder. “A swift, user-friendly checkout process accomplishes more than just shortening queues. It promotes return trips, boosts spending per person, and has assisted our partners in achieving significant revenue growth while offering an improved fan experience.”
While teams and venue operators assess technologies that enhance both fan satisfaction and financial results, data from the 2025 season indicates frictionless self-checkout is now a proven operational solution for stadium-sized venues.
“A concession stand with a continuously moving line draws fans in because they notice the steady flow and desire to join it,” commented Andy Jacobsen, BYU Concessions General Manager. “Fans obtain their items more quickly, come back repeatedly, and that efficient flow generates increased sales. That is precisely the type of experience we aimed to provide.”
With further rollouts scheduled, VisioLab is gearing up for the expanding use of its AI-powered frictionless self-checkout technology in sports and entertainment venues around the world.
A VisioLab kiosk featuring specialty concession offerings.
About VisioLab
VisioLab is a worldwide supplier of AI-powered visual self-checkout technology designed for bustling, high-volume settings. Built for rapid and dependable on-device checkout, VisioLab aids commercial success by facilitating more efficient checkout processes that improve customer contentment and simplify operations. The company serves sports and entertainment venues, corporate dining facilities, cafés, and canteens globally. To learn more, visit visiolab.io.
Press Inquiries
Kendel Fiorentino
US Marketing, VisioLab
kendel [at] visiolab.io
