WePlay Launches ‘Paws for Love’ Initiative on International Dog Day to Ignite Hope for Stray Animals

WASHINGTON, Sept. 15, 2025 — On August 26, International Dog Day, WePlay, a leading global social entertainment platform, officially launched its special charity initiative, “Paws for Love.” In collaboration with animal welfare organizations, WePlay invites every player to join in bringing comfort and hope to stray animals through gaming and creative contributions.

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Love Through Gaming, Impact Through Action

Effective immediately, “Paw Points” accumulated by players through participation and interactions in designated games on the WePlay platform will be directly converted into tangible donations for animal welfare organizations. These contributions include pet food, medical supplies, daily necessities, and more. Every effort made in the virtual world will become a meal, a dose of medicine, or a safer night for a stray animal.

Creative Expression for Compassion: The #PawsForLove Themed Creation Contest Begins!

WePlay invites players to demonstrate their support for dogs through creative expressions such as songs, paintings, and stories. Each submission—whether a melody, a piece of art, or a narrative—will serve as a heartfelt gift on this special day. Selected works will be featured on WePlay’s platform, showcasing love and talent to a global audience.

Statement from WePlay’s U.S. Market Lead:

“International Dog Day is not merely a celebration but a global call for the respect and care of all dogs. Through the ‘Paws for Love’ initiative, we aim to leverage the power of gaming and social interactions to draw greater societal attention to stray animals and promote vital concepts such as ‘responsible pet ownership’ and ‘sterilization for population control.'”

WePlay and Philanthropy: Gaming as a Conduit for Kindness

WePlay has consistently believed that gaming serves not just as a medium for entertainment but also as a force for spreading kindness and uniting people in acts of goodwill. On this day of action, WePlay cordially invites you to join in spreading warmth through gaming and engaging in charity through creativity. Together, let’s ensure every click and interaction carries meaning beyond the virtual world.

About WePlay

WePlay, a global social entertainment platform under Singapore-based Wejoy, seamlessly integrates games, entertainment, and social features. Driven by its mission to “Bring joy and friends to young people around the world,” WePlay is dedicated to pioneering an innovative era of combined gaming and social experiences.

Contact: qipeinan@wejoysg.com
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